Maybe it’s my age, but when I hear all this talk about Social Business I think back to a book that was published in the 90s. The Cluetrain Manifesto clearly touches on what internet/social interactions would mean for a company or organization.
I am still on the fence about Social Business is new or not, and looking back at this manifesto I have to wonder. I would encourage you to check out the readable version (for free) and provide comments back.
The Cluetrain Manifesto — Entire Text Index Page.
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Campbell Robertson's Blog 
The Cluetrain Manifesto a precursor to Social Business
June 4, 2012 Leave a comment
Maybe it’s my age, but when I hear all this talk about Social Business I think back to a book that was published in the 90s. The Cluetrain Manifesto clearly touches on what internet/social interactions would mean for a company or organization.
I am still on the fence about Social Business is new or not, and looking back at this manifesto I have to wonder. I would encourage you to check out the readable version (for free) and provide comments back.
The Cluetrain Manifesto — Entire Text Index Page.
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Filed under Social Business Tagged with Business Models, Commentary, Social Business