Maybe it’s my age, but when I hear all this talk about Social Business I think back to a book that was published in the 90s.  The Cluetrain Manifesto clearly touches on what internet/social interactions would mean for a company or organization.

I am still on the fence about Social Business is new or not, and looking back at this manifesto I have to wonder.  I would encourage you to check out the readable version (for free) and provide comments back.

The Cluetrain Manifesto — Entire Text Index Page.