The Whizbang Weekly

  • Unlocking Customer Success with Generative AI Strategies

    In 2025, customer success executives can leverage generative AI to transform their strategies, improve interactions, and enhance productivity effectively. By closing insights gaps, revolutionizing playbooks, scaling personalization, and ensuring ethical governance, organizations can anticipate customer needs, reduce churn, and enhance revenue, ultimately integrating AI as an enabler rather than a replacement.

    Campbell Robertson

  • Why Customer Success Management is Essential in a Recession

    In an uncertain economy where customer experience is declining, Customer Success Management (CSM) emerges as vital for retaining and growing customer bases. Organizations prioritizing CSM can transform challenges into growth opportunities. Strategies focus on robust customer health monitoring, efficient resource allocation, and emphasizing value to enhance retention and build resilience during downturns.

    Campbell Robertson

  • Customer Success Strategies: Embracing AI for Growth

    In 2025, Customer Success Management is transforming into a strategic growth driver through AI and emerging technologies. This evolution enhances predictive insights, personalized customer journeys, and efficient onboarding. With the CSM market projected to grow significantly, organizations must integrate AI tools and prioritize collaboration among teams to maximize customer engagement and satisfaction.

    Campbell Robertson

  • Transform Your CSM with Predictive AI Tools

    In the bustling world of business today, have you ever wondered what truly sets the leaders apart from the rest? It’s not just about innovative products or catchy marketing campaigns. It’s about leveraging cutting-edge technology to enhance the customer experience. At the forefront of this technological wave is Generative AI, a powerful tool that’s transforming…

    Campbell Robertson

  • AI’s Bottom Line: Decoding the Cost-Benefit Matrix of Gen AI

    As generative AI technologies continue to potentially reshape industries, technical executives face the daunting task of harnessing their potential while mitigating risks. The key to success lies in developing a comprehensive business plan that accurately measures the impact of these technologies on your organization. Over the years I have helped many customers assess the tangible…

    Campbell Robertson

  • From Hype to Reality: Strategic AI Adoption in 2025

    Seeing Through the AI Hype: A Roadmap for Success in 2025 As we step into 2025, the fervour surrounding AI agents and generative AI has reached unprecedented heights. With headlines touting a revolution, vendors promising miraculous solutions, and consultants warning of existential threats to those who don’t adopt quickly, it’s easy to get caught up…

    Campbell Robertson

  • Unraveling Complexity with Perplexity.ai: A User’s Perspective

    Maybe this is why Google is rejigging its business model with upstarts like Perplexity.ai entering the ring. For years my go-to solution for information gathering, brainstorming ideas, and searching through the digital universe has been Google. But my recent encounter with an alternate AI solution, Perplexity.ai, has left me questioning the preeminence of Google Search.…

    Campbell Robertson