The Whizbang Weekly

  • Unlocking Customer Success with Generative AI Strategies

    In 2025, customer success executives can leverage generative AI to transform their strategies, improve interactions, and enhance productivity effectively. By closing insights gaps, revolutionizing playbooks, scaling personalization, and ensuring ethical governance, organizations can anticipate customer needs, reduce churn, and enhance revenue, ultimately integrating AI as an enabler rather than a replacement.

    Campbell Robertson

  • Why Customer Success Management is Essential in a Recession

    In an uncertain economy where customer experience is declining, Customer Success Management (CSM) emerges as vital for retaining and growing customer bases. Organizations prioritizing CSM can transform challenges into growth opportunities. Strategies focus on robust customer health monitoring, efficient resource allocation, and emphasizing value to enhance retention and build resilience during downturns.

    Campbell Robertson

  • Customer Success Strategies: Embracing AI for Growth

    In 2025, Customer Success Management is transforming into a strategic growth driver through AI and emerging technologies. This evolution enhances predictive insights, personalized customer journeys, and efficient onboarding. With the CSM market projected to grow significantly, organizations must integrate AI tools and prioritize collaboration among teams to maximize customer engagement and satisfaction.

    Campbell Robertson

  • Transform Your CSM with Predictive AI Tools

    In the bustling world of business today, have you ever wondered what truly sets the leaders apart from the rest? It’s not just about innovative products or catchy marketing campaigns. It’s about leveraging cutting-edge technology to enhance the customer experience. At the forefront of this technological wave is Generative AI, a powerful tool that’s transforming…

    Campbell Robertson

  • AI’s Bottom Line: Decoding the Cost-Benefit Matrix of Gen AI

    As generative AI technologies continue to potentially reshape industries, technical executives face the daunting task of harnessing their potential while mitigating risks. The key to success lies in developing a comprehensive business plan that accurately measures the impact of these technologies on your organization. Over the years I have helped many customers assess the tangible…

    Campbell Robertson

  • Your AI Comfort Zone is a Danger Zone !

    The rapid advancement of artificial intelligence (AI) has ushered in an era of unprecedented technological capabilities. However, as organizations and individuals become increasingly reliant on AI systems, there’s a growing risk of complacency that could lead to severe consequences. This “AI comfort zone” is, in fact, a danger zone that demands our immediate attention and…

    Campbell Robertson